This year is a critical year for the reconstruction of economic and social order after the 3-year pandemic. Faced with an increasingly complex international environment, domestic production and life have now fully recovered and China's economic vitality is gradually being further released.

全国会展工作委员会会长赵闯在央视新闻采访中提到，对于企业来说，开拓市场效率最高、成本最低的方式就是参加展会。然而，受疫情的影响，我们的会展业经历了“惨淡”的三年，受到前所未有的重创。随着2023年全面拼经济工作的大环境渐渐升温，会展业终于可以大显身手，为促进经济发展贡献力量。有业内资深专家预测，2023年我国会展业规模将恢复到2019年的80%-90%。

由中国混凝土与水泥制品协会主办的“中国混凝土展”是我国会展业中的后起之秀。从2018年11月30日在长沙启动“中国混凝土展”后，到2022年8月3日，已成功举办了四届。独具专业特色的 “中国混凝土展”，在2022年展览面积超过3万平米，观展人数超2万人次，已经成为国内规模最大的混凝土材料、制品与工程技术专业展会。

从2019年至2022年，尽管受到新冠疫情等因素的影响，但“中国混凝土展”依然实现了展示面积从一万平方米到近三万平方米的跨越。中国混凝土展快速发展的逻辑究竟是什么？毫无疑问，是混凝土与水泥制品行业绿色低碳创新发展对展会产业的迫切需求。因为涵盖全产业链的展会是行业走向国际化的通用媒介，是行业抵达高质量发展阶段的必备赛道。“2021-2022中国混凝土展”上高手如林、群英荟萃、藏龙卧虎、规模空前。展会用近三万平方米搭建了全球混凝土行业线下最大规模集商贸与展示于一体的平台，集中展示我国混凝土与水泥制品产业全产业链最新的信息化、绿色化、智能化发展成果，向国内外展现出中国混凝土与水泥制品产业发展的前沿水平。

As the exhibition economy is gradually recovering, it is a proposition worthy of serious consideration that how the concrete and cement-based products industry can get the maximum benefit with the help of quality exhibitions. Anyone who works in market knows that the most efficient and least costly way to explore the market is to participate in exhibitions, especially in high-quality professional exhibitions.

In the view of people who know the way of exhibition well, the benefit of participating in the exhibition is not immediate. How can we use the exhibition to create the maximum benefit?

First, the most important thing must be to enhance internal strength. Only by doing well for itself and standing in the position of customers to develop products and make innovation can the enterprises have the chance to get the favor of consumption.

Second, combine online and offline. The customer acquisition rate of many enterprises in the exhibition marketing is not satisfactory, but they can take advantage of the Internet to accurate access to customers through the mode of online attraction and offline reception and visit.

Third, make good publicity actively. With the rapid development of mobile Internet and information explosion, people are receiving a large amount of information every day. If enterprises do not carry out active all-round publicity work, they will soon be drowned in the crowd.

Fourth, make good selection. Aiming at their own fields, enterprises should choose the most suitable high-quality exhibition with a good reputation and good exhibition effect to participate.